Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Managing Customer Engagement in a Service World. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. COMM2800. Argumentation Theory. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). (4 Hours). Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. (1-4 Hours). Sex, Relationships, and Communication. (4 Hours). (4 Hours). During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. (3 Hours). Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Special Effects and Postproduction for Television. Covers the fundamentals of single-camera field production and the nonlinear editing process. (4 Hours). Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. . Popular Communication. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. COMM2501. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. | Addresses the interdependent links between sports and communication. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Offers independent work under the direction of members of the department on a chosen topic. (4 Hours). (4 Hours). Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Emergency Information Introduces students to frameworks that help explain current issues in electronic marketing. Organizational Communication. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. COMM2500. COMM2555 and GAME 2555 are cross-listed. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Explores the relationships between communication, social identity, and social inclusion. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Opens New Window. MKTG6318. c.zangerl [@]northeastern.edu. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Contact. . The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Boston, MA. Examines how communication impacts relationship quality and commitment. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. MKTG4520. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Offers an Advanced Writing in the Disciplines (AWD) course. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Offers students an opportunity to develop their own media products to put their learning into real-world context. Does not count as credit for business majors. Production Practicum Abroad. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. (4 Hours). (4 Hours). Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Consultation Skills. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. (1 Hour). (4 Hours). Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. (4 Hours). Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. MKTG6218. Beyond Television. Health Communication Campaigns. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. COMM2912. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. COMM1255. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. About the Opportunity. Independent Study. Please fill out the form below with your web request(s). (4 Hours). Offers an in-depth look at how persuasive health campaigns are designed and executed. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Attribute(s): NUpath Difference/Diversity, COMM2135. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Marketing and Communications Manager. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Mobile Communication. Analyzes case studies and teaches how to improve the quality of communication in an organization. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Also focuses on sexual health. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. (4 Hours), COMM6631. MKTG2202. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. A marketing plan project is used to enable students to apply their understanding about the marketing process. MKTG6294. MKTG6286. (4 Hours), COMM6501. Rhetoric of Fascism. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. MKTG6210. Offers analytic insight on methods people use to communicate different types of social action through body language. (4 Hours). Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Introduces students to interviewing through the application of communication theory. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Research, Scholarship & Creative Practice. MKTG4506. MKTG4720. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. COMM2900. (4 Hours). Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. COMM2655. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. This group is a great way to network with potential full-time, part-time and cooperative education employers. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Boston, MA 02115. (4 Hours). (4 Hours). MKTG6230. Going-to-market topics include managing value-added resellers and distributors. Provides an overview of the role of marketing in business and society. Bachelor's degree in Marketing, Communications, Business, or related field. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Her prior work in diversity, equity and . (3 Hours). COMM2551. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Communication and Inclusion. Gaining Customer Insight. Marketing Research. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Focuses on marketing analysis and planning. Closest T stops: . COMM3445 and JRNL3425 are cross-listed. Protect The Pack Placing Our Experts In Premier Media Outlets. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. (4 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. MKTG4508. COMM4901. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. (4 Hours). Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. 2022-2023 Northeastern University Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Communication and Privacy. Rhetoric and Justice. (4 Hours). (4 Hours). The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery.
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